TBIDesigns

1. Using web-graphics for printed works

With many young designers who come from a pre-dominantly web design background transfer over from web design to the traditional design of the pressure may bring with it a multitude of design sins. Images that are delivered in 72dpi and crunched down to load quickly on a website is about to reproduce very badly in print so you can get away with small thumbnails but blowing things up to any appreciable extent will push your luck. There are a number of web sites that offer free or cheap quality hi resolution images that are a good source for suitable images.

2. Forgetting whether or not allowing enough bleed.

A very common mistake is to send to print a document or flat image that has no bleed at all. In general, you should allow at least 3 mm around each cut off the edge. To do otherwise will give the printer no leeway and will either crop away side, or give you a white border. It is always a good idea when providing image files to save layered psd files since about things that need to expand or crop you can do this in the background layer and hopefully reduce your work

3. Using obscure fonts, and not embedding or describe them for production.

We have all been guilty of this at some point and things are generally good if you will be the only person accessing your artwork or documents. But if someone else must change the files or use your vector logo on one of the publications. Unless you package up fonts are used, they will not be able to open the files properly and some applications can replace any unknown fonts with a standard. This is a particular problem when you need to dig out stuff that was created several years earlier and you no longer your old fonts installed.

4. Supplying write finished art by using the spot or rgbThere are valid reasons to use spot colors in images, logos that need particular reference Pantone colors, for example. In general design, however, most print sent through the 4 Color Presses CMYK with the occasional 5 th color for luminoius or metallic paint or to place a UV varnish. It is very common for lazy designers to only put rgb images of files and expects to clear colors appear on screen to reproduce in print.

5. To let the illiterate design customers to lead you around housesThe customer is always right, goes the old adage. But it is often said with gritted teeth and a sense of patience, which acknowledges that these Moroccan will at some point to hand over a fat check for your problems. It is often a good idea when it first send in photos to throw in a couple of stinkers to hopefully get them to understand the pattern you want them to accept. There is a very real risk of them of course, loving the piece of absolute arsewipe that you knocked out in five minutes to make them think you earn your money. Still, it is a living